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Wearing is Caring is an online retail store specializing in attachment apparel and accessories. We specifically sell baby carriers, breastfeeding/ natural birth/ babywearing advocacy apparel, amber necklaces, and birth affirmation watercolors.
Wearing Is Caring's mission is to promote advocacy of attachment/gentle parenting lifestyle, along with creating a support network for moms and dads who feel “alone” in their parenting choices.
"After delivering my son at a local birth center, I found attachment parenting came naturally to me. When my son would not sleep unless he was in my arms, others told me to put him down. This didn’t feel right so I fell into the world of babywearing. It saved me by allowing me to function while keeping my sweet boy happy. When I struggled with breastfeeding issues, there was a very supportive village ready to help. I became passionate about natural parenting and decided I needed to share with others. It started with t-shirts and grew from there," said Tiffany Rhodin, owner, shirt-maker, marketer, communications manager and sole employee.
Wearing Is Caring is in the process of becoming a web based resource for parents. From how- to-videos to blogs on issues like tongue tie, the goal is to be a one stop shop when parents need support.
The carriers they offer "help parents function. Whether you are chasing an older sibling or simply have a baby who wants to be close to nap, we have carriers that meet those needs," added Tiffany.