A peek inside Growing Up


Get to know the members of the Tampa Bay Birth Network! 

We are pleased to bring you another post in this series, an interview with Melane Nelson, owner of Growing Up, a natural family boutique in St. Petersburg, Florida.  

What is the mission of your business?

To help families learn to parent naturally through great product choices and education.


How did you get into this line of work?

I had a planned homebirth with my second son. The further I researched, the more I found I wanted to make sure everything that touched my children would be natural and safe, but there wasn't anywhere local to get the items I needed. I couldn't see and touch items to see what I wanted, so I decided to bring them to the area!

Who are the main staff or individuals that deliver your services? Tell us about them?

I'm Melane, the owner. My husband Doug also helps out, as do our children, Ian and Finnegan. Leslie is our manager extraordinaire with her only little bundle Harper helping out. We also have the Tara twins who are moms of littles. I am proud of my staff here and customers love that they are moms that really know what they are selling.

What benefits or services do you offer?  

We offer products for the entire family! While most of our items are for children, we offer stuff for the pregnant mom all the way through childhood and then to help the family live a more natural life.

Tell us about your products and why they are beneficial, why do families need them? 

We fully believe in using natural products on your family. Starting when they are babies with things like cloth diapering means you are getting started on the right foot and we are going to help you all along the way.

Any interesting success stories or anecdote from a family that has testified to the good quality of your services/products?

One of our number one selling products is amber necklaces. I love when a family comes in hesitant about the benefits and then a couple of hours later call to tell me that their baby is a new child. All the crying and pain is gone and they again have a happy baby! That's what I live for.

Do you have any special events coming up that people should know about?

We recently celebrated our 1st anniversary. The past year has been amazing! Next on our calendar is the St. Pete Santa Parade. Join us on December 7th, as we partner with the Tampa Bay Babywearing Group to walk in the parade. This will be our second year walking to bring awareness to the many benefits of babywearing and natural living. So bring your kids (the older ones can wear their dolls/stuffies!) and come walk with us!

 Where are you located?

We are located in downtown St Pete at 689 Suite B, Dr Martin Luther King St North.

If you'd like to reach Melane or another member of the Growing Up family, you can call them at 727-894-GROW or check out their website.